U.S.-Mexico Agribusiness Trade Mission for the U.S. Department of Agriculture (USDA)
Project: U.S.-Mexico Agribusiness Trade Mission for the U.S. Department of Agriculture (USDA)
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Sector: Agribusiness (food, meat, fish, beverages, etc.)Â
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Country/Region Served: Mexico City, Mexico
PROJECT FROM ARNI CONSULTING GROUP
Challenge:Â
The Agribusiness Trade Mission to Mexico, organized by the U.S. Department of Agriculture (USDA) with ARNI support, was held November 2-6, 2025. This USDA trade mission consisted of two tracks. The first track was to provide meeting logistics for the Undersecretary of Agriculture. The second track encompassed setting meetings for 40 companies and U.S. agribusiness cooperators such as state Departments of Agriculture and advocacy groups. Â
Services Provided:Â
This mission was the largest outbound trade mission ever conducted by the USDA with 420 B2B meetings held over the two official business days. The mission featured three major networking events and one high-level plenary session. The networking events incorporated cultural showcases highlighting Mexican traditions. For the companies, B2B meetings were scheduled with retailers and distributors, to include all meeting coordination and translation services. For the agribusiness cooperators, we organized three (3) major networking events and prepared the trade mission catalog and participants' welcome kits (160). Arni Consulting served as the official contractor responsible for planning, coordinating, and executing the mission's operational components.
Outcome:
Participating companies reporting projected sales exceeding USD $48 million over the subsequent 12 months. A deeper understanding of Mexican pricing, margins, product formats, regulatory and labeling requirements was reported by all participants. In addition, direct relationships with decision-makers in supermarket chains, distributors, importers, and wholesale markets were established. Overall, the trade mission reinforced the image of the United States and USDA as strategic agrifood partners for Mexico.
Client Testimonials:
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"Well organized, lots of help on site, good prep of company info, full schedule, offers of meetings out of schedule." Clarkson Grain
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"Well-organized and productive, thanks." Dairy Farms
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“B2B meetings were well organized, staff were professional, meetings were beneficial. A special thanks to Alexander / Jamie and team for helping meet people not originally scheduled." Galdisa
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"The ARNI team had good outreach to potential partners outside of our scheduled meetings." Ocean Gold
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"Thank you all so very much for making the virtual calls such a success for me. I appreciate all the assistance and effort in making these possible. Gracias!" Scout & Zoe’s