Province of Alberta, Canada Life Sciences Trade Mission to the UAE & KSA
Project: Province of Alberta, Canada Life Sciences Trade Mission to the UAE & KSA
Sector: Life Sciences / Healthcare
Country/Region Served: United Arab Emirates and Kingdom of Saudi Arabia
PROJECT FROM SESAM Connect (UAE)
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Challenge:
Edmonton Global (trade agency for Province of Alberta, Canada) sought to open meaningful market access pathways for thirteen (13) Alberta-based life sciences companies in the Gulf region, with no existing in-market relationships and a tight February 2026 timeline aligned to the Dubai World Health Exhibition (WHX).
Services Provided:
Sesam Connect designed and executed an end-to-end trade mission encompassing pre-mission briefings, individual company alignment calls, targeted partner identification, and curated B2B meeting scheduling across three cities. Our team provided full logistical coordination and facilitated introductions at WHX exhibitor pavilions, a networking roundtable in Dubai, and group market visits in Abu Dhabi and Riyadh.
Outcome:
The mission delivered 54 confirmed B2B meetings across Dubai, Abu Dhabi, and Riyadh over eight mission days, connecting 13 Alberta companies with qualified regional counterparts in procurement, distribution, and institutional healthcare. Delegate companies gained structured market entry footholds and actionable follow-up pipelines in two of the Gulf's most strategic healthcare markets.
Client Testimonials:
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“Working with the Sesam team was an outstanding experience from start to finish. They quickly connected our Alberta companies with the right stakeholders across the UAE and Saudi Arabia, facilitating high-value introductions that would have been difficult to secure independently. Their on-the-ground market intelligence was both practical and insightful, helping us navigate key commercial, regulatory, and cultural considerations. The mission itself was executed seamlessly, with strong coordination across multiple cities while keeping each company’s objectives in focus. Any issues or challenges were handled with creativity and efficiency, ensuring the program stayed on track. Communication was consistent and thoughtful throughout, and we always felt well-informed and supported. Overall, Sesam is a highly professional and reliable partner, and we felt confident we were in capable hands at every stage.”
Ms. Amanpreet Bhatti
Manager, Trade Development
Edmonton Global
Contact:
BORIS RITTER - IBG Global - Africa & Middle East
MANAGING PARTNER
