Company Description
U.S. Market Entry Strategies, LLC  (USMES) guides international companies seeking to enter the U.S. market by providing market validation, channel selection, competitor analysis, pricing analysis, distributor searches, B2B matchmaking and more. The company provides localized business connections to ensure international companies launch in the most relevant regional U.S. market(s). USMES draws on decades of international business experience guiding 100’s of companies to enter global markets, both outbound and inbound to the U.S. Projects have been delivered in the telematics, sustainable energy, heritage, fashion, food, music streaming, video streaming, live entertainment, and other sectors.
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With experience managing foreign direct investment (FDI) programs in three (3) U.S. states, USMES knows how to identify the best U.S. markets for international companies. With a sharp understanding of U.S. business culture and buyer expectations, the firm provides end‑to‑end guidance—from market validation and partner identification to compliance navigation and go‑to‑market execution. Its approach blends strategic insight with practical, on‑the‑ground support, helping global firms avoid costly missteps in order to establish a strong, sustainable presence in the United States.
Principal Biography
As Managing Director of U.S. Market Entry Strategies, LLC, Paul H. Grossman, Jr. works with international companies to successfully launch in the U.S. market. Paul offers over 40 years’ experience in international trade and foreign direct investment (FDI) at both the state and local level in Virginia, South Carolina, and Arizona. His work has taken place in both public and private organizations, and in more than 30 countries. Paul serves as Executive Director for IBG Global LLC, a global network of independently owned consultancies with offices in 70+ countries that provides international trade and FDI services to government agencies. Paul also serves as U.S. Manager for Prime Target, a France-based company providing export market selection reports to companies worldwide.
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Previously, Paul served as Vice President, International Trade for the state of Virginia, USA where he was responsible for the global promotion of Virginia products and services. Through the enrollment and serving of 320+ companies annually in Virginia’s trade programs, over $650 million in annual export sales were generated. More than 1,000 companies traveled overseas to conduct business during his leadership. The Virginia Leaders in Export Trade (VALET) Program created by Paul won national awards for innovation and is unique among U.S. state trade development programs. Paul also managed Virginia’s international investment (FDI) program during which international companies established business facilities in the state resulting in $3.8 billion in capital investment and the creation of 15,425 jobs. Paul received a Master’s degree from the ASU -Thunderbird School of Global Management.