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Peter sanders - IBG global
PETER SANDERS
IBG Global - Benelux
Belgium, Netherlands, Luxembourg
FOUNDER DIRECTOR
PSPS Business Abroad

Company Description

psps business abroad supports Dutch and international SMEs with foreign market entry and works with economic development organizations (EDOs) on trade promotion and investment attraction. The company operates across multiple industries, with a focus on advanced manufacturing, medical devices, ICT, food and agriculture, logistics, and sustainable energy.

psps has represented several U.S. states in the Benelux, including Pennsylvania (trade since 2008, investment since 2025), Wisconsin (trade since 2013), Colorado (trade since 2020), Tennessee (investment, 2016–2018) and Virginia (VALET Program trade partner). It has supported several hundred U.S. and international companies entering one or more Benelux markets.

Since 2000, psps has organized over 120 inbound and outbound trade missions, involving more than 1,500 companies. Since 2006, many of these were delivered as a framework contractor (preferred supplier) to the Netherlands Enterprise Agency.

Since 2018, psps offers Leads2Busines, a LinkedIn-based approach to accelerate international sales using the client’s own account. The service combines targeted outreach with direct engagement of decision-makers, resulting in qualified meetings and pipeline development within months. It is often used to strengthen trade show participation and is available as a service or in-company/online training.

Principal Biography

Peter E. Sanders has been Managing Partner of psps since 1999. He holds a master’s degree in Marketing & Corporate Communications from Boston University and worked for international marketing communications firms in Belgium and the Netherlands. Peter’s native language is Dutch, he is fluent in English and German and speaks French at a professional level.

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