Innovative Trade Report Highlights Trends in Export Promotion

IBG Global was recently featured in Empress Exterior – Economic Journal of Spain’s Foreign Business for IBG’s recently released report on “Innovative International Trade Development. The report reveals a high percentage of recurring clients in promotion agencies (between 50% and 75%), which could be limiting the allocation of resources towards implementing more innovative export promotion initiatives. As an example, the study points out that agencies tend to subsidize mainly traditional export activities, such as participation in trade fairs and missions while investment in market validation and digital marketing strategies is significantly lower.  This news article can be read in full Here