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IBG Global - Japan

Yasushi Hasegawa
Fenetre logo

Company Description

Fenetre Partners is a leading consulting company for trade, investment, and international marketing, based in Tokyo, Japan. Fenetre serves as a bridge that connects international businesses with Japan and the global market, providing clients with market research, market entry strategy, local partner and distributor search, trade mission support, and representation for marketing and sales. Clients include both foreign companies looking to enter the Japanese market and Japanese companies aspiring to go global. Founded in 2008, Fenetre Partners employs 32 staff members and has conducted over 500 international projects in the past 18 years.

Principal Biography

Yasushi Hasegawa is Managing Director and Co-founder of Fenetre Partners with 25 years’ experience in the fields of strategy, marketing and sales management in Japan. Prior to founding Fenetre Partners, he served as a strategy and marketing consultant on over 100 projects: new business development, market research, sales development and change management primarily in the following sectors: food, IT, telecommunication, pharmaceutical, logistics, video games, retailing and food service in Japan. He earned his B.A. in Commerce from Waseda University and Executive MBA from Hult International. He is the authorized trade consultant and FDI senior advisor of Japan office of the Virginia Economic Development Partnership, principal of Japan trade office of Great Lakes St. Lawrence Governors & Premiers, senior advisor to SelectFlorida Japan office, FDI senior advisor to Japan office of Iowa Economic Development Authority and FDI senior advisor to Tokyo office of Montana Department of Commerce.

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